/* ZOITEN: enlarged editorial type and bespoke motion-frame controls. */
.variant-1{--muted:#c2beb7;font-size:18px}
.variant-1 .hero .lead{font-size:22px;line-height:1.6;max-width:540px;color:#d0ccc6}
.variant-1 .section-desc{font-size:20px;line-height:1.6;max-width:340px}
.variant-1 .section-head{gap:42px}
.variant-1 .section-head>div{min-width:0;flex:1}
.variant-1 .journey p,.variant-1 .service-list p,.variant-1 .timeline p,.variant-1 .measure-row p,.variant-1 .faq details p,.variant-1 .contact-row p{font-size:20px;line-height:1.65}
.variant-1 .journey p{max-width:none;color:#47443d}
.variant-1 .service-list p{max-width:780px}
.variant-1 .timeline p{max-width:none}
.variant-1 .eyebrow{font-size:15px;letter-spacing:.04em;text-transform:none;font-weight:500;line-height:1.5}
.variant-1 .audience{font-size:16px;line-height:1.6}
.variant-1 .fine{font-size:15px;line-height:1.7;max-width:1040px}
.variant-1 .header nav,.variant-1 .header-cta{font-size:16px}
.variant-1 .header nav a{padding-block:12px}
.variant-1 .button,.variant-1 .hero .button{font-size:17px;min-height:58px;gap:24px;padding:17px 23px;border-radius:10px}
.variant-1 .primary{background:linear-gradient(145deg,#ff9a51,#ff681f 58%,#f1530c);border:1px solid #ffad75;box-shadow:inset 0 1px #ffdfb68a,0 4px 0 #9c340e,0 9px 22px #0004}
.variant-1 .primary:hover{background:linear-gradient(145deg,#ffb070,#ff792c 65%,#ff5c16)}
.variant-1 .primary:active{transform:translateY(2px);box-shadow:inset 0 1px #ffdfb68a,0 2px 0 #9c340e}
.variant-1 .actions{gap:14px}
.variant-1 .more-videos summary,.variant-1 .evidence summary,.variant-1 .faq summary,.variant-1 .brief-details summary{font-size:19px;line-height:1.5;min-height:56px}
.variant-1 .faq summary{gap:24px}
.variant-1 .proof-card>.eyebrow{font-size:14px}
.variant-1 .proof-card>span:last-child,.variant-1 .proof-card b{font-size:16px;line-height:1.5}
.variant-1 .proof-card b{display:inline-flex;align-items:center;gap:8px}
.variant-1 .proof-card strong{margin-block:22px}
.variant-1 .cost-comparison p{font-size:18px}
.variant-1 .cost-comparison article>span:last-child{font-size:15px}
.variant-1 .service-list article{grid-template-columns:48px minmax(0,1fr) 96px 36px;gap:22px}
.variant-1 .row-num,.variant-1 .journey article>span,.variant-1 .label{font-size:15px}
.variant-1 .label{letter-spacing:.02em}
.variant-1 .timeline article{grid-template-columns:58px minmax(0,1fr);padding-right:30px;gap:20px}
.variant-1 .timeline h3{font-size:27px}
.variant-1 .founder-grid article{gap:24px;align-items:stretch}
.variant-1 .founder-grid img{height:100%;min-height:290px;object-fit:cover;width:38%;align-self:stretch}
.variant-1 .founder-grid article>div{min-width:0;display:flex;flex-direction:column;justify-content:center;padding:24px 18px 24px 0}
.variant-1 .founder-grid p{font-size:17px;line-height:1.65;margin:16px 0}
.variant-1 .founder-grid a{display:inline-flex;gap:8px;align-items:center;min-height:44px;font-size:16px;overflow-wrap:anywhere}
.variant-1 .founder-grid h3{font-size:27px;overflow-wrap:anywhere}
.variant-1 .contact-row p{color:#45200c}
.variant-1 .contact .fine{color:#4d260f}
.variant-1 .brief-details form label{font-size:16px;line-height:1.6}
.variant-1 input,.variant-1 textarea,.variant-1 select{font-size:18px;line-height:1.5}
.variant-1 .footer>span,.variant-1 .footer>a:last-child{font-size:16px}
.variant-1 .footer>a:last-child{display:inline-flex;gap:12px;align-items:center;min-height:44px}
.variant-1 #video-category,.variant-1 #video-dialog .button,.variant-1 #brief-result,.variant-1 #brief-status,.variant-1 #brief-dialog>a,.variant-1 .video-error{font-size:17px;line-height:1.6}
.variant-1 .dialog-head .eyebrow{font-size:14px}
.variant-1 .dialog-head h2{font-size:26px}
.variant-1 .dialog-close{width:48px;height:48px;border:1px solid #60564a;background:linear-gradient(145deg,#4b443b,#25211d);box-shadow:inset 0 1px #ffffff23,0 4px 12px #0005}

/* The custom mark repeats the offset edges of three vertical video frames. */
.variant-1 .frame-mark{display:block;width:56px;height:56px;flex:none}
.variant-1 .brand-symbol{display:flex;filter:drop-shadow(0 3px 0 #873408);font-size:0}
.variant-1 .brand{gap:14px}
.variant-1 .brand-small{font-size:10px;letter-spacing:.1em;line-height:1.5}
.variant-1 .footer .brand-small{font-size:10px}
.variant-1 .footer .frame-mark{width:46px;height:46px}
.variant-1 .strip .shell{font-size:17px;letter-spacing:0;gap:28px;height:86px}
.variant-1 .strip i{display:flex;transform:rotate(-8deg);flex:none;color:#542509}
.variant-1 .strip .frame-mark{width:35px;height:42px}
.variant-1 .dot{width:12px;height:15px;border-radius:2px;background:linear-gradient(135deg,#ffb978,#ff681f);box-shadow:3px -3px 0 #65301b,6px -6px 0 #3f251b;vertical-align:-2px;margin-right:12px}
.variant-1 .format-stamp{border:1px solid #ffc28a;border-radius:14px;background:linear-gradient(145deg,#ffb16c,#ff782d 65%,#e74b0c);box-shadow:inset 0 1px #fff4,0 5px 0 #8f330f,0 16px 26px #0005;gap:14px;padding:16px 20px}
.variant-1 .format-stamp b{font-size:30px;font-weight:700}
.variant-1 .format-stamp span{font-size:12px;font-weight:500;line-height:1.45}
.variant-1 .design-icon{display:inline-block;width:22px;height:22px;vertical-align:middle;flex:none}
.variant-1 .button>.design-icon,.variant-1 .button>span .design-icon{width:23px;height:23px}
.variant-1 .header-cta>span{display:grid;place-items:center;width:36px;height:36px;border-radius:50%;border:1px solid #5c3b26;background:linear-gradient(145deg,#35261d,#1b1916)}
.variant-1 .row-detail{display:flex;justify-content:end;color:#dc682f;padding-top:4px}
.variant-1 .row-detail .design-icon{width:26px;height:26px;stroke-width:1.2}
.variant-1 .step-detail{position:absolute;right:0;top:34px;color:#7e7164}
.variant-1 .step-detail .design-icon{width:17px;height:22px;stroke-width:1}
.variant-1 .toggle-icon{display:grid;place-items:center;flex:none;width:36px;height:36px;border-radius:50%;border:1px solid #625043;background:linear-gradient(145deg,#30251f,#181614);color:#ff8b45;transition:transform .2s}
.variant-1 .contact .toggle-icon{background:#161412;border-color:#161412}
.variant-1 .toggle-icon .design-icon{width:19px;height:19px}

/* A raised orange cap, dark rim and inset highlights make Play tactile. */
.variant-1 .play,.variant-1 .video-grid .play{width:96px;height:96px;padding:0;border:1px solid #fff5cc99;background:linear-gradient(150deg,#6b5a46 0%,#24211b 42%,#0d0d0c 75%,#504338);box-shadow:0 8px 0 #090a0be6,0 15px 30px #0009,inset 0 1px 3px #fff8;backdrop-filter:none;isolation:isolate;transition:transform .22s,box-shadow .22s;color:#23170c}
.variant-1 .play:before{content:"";position:absolute;inset:7px;border-radius:50%;z-index:-1;background:radial-gradient(ellipse at 30% 12%,#ffd296,transparent 54%),linear-gradient(155deg,#ffa85c,#ff762b 50%,#e5470a);border:1px solid #ffc595;box-shadow:inset 0 2px 3px #fff9,inset 0 -5px 7px #96320688,0 2px 2px #0008}
.variant-1 .play:after{content:"";position:absolute;inset:3px;border-radius:50%;border:1px solid #bc9b694d;pointer-events:none}
.variant-1 .play .design-icon{width:35%;height:35%;filter:drop-shadow(0 1px 0 #ffd49e);transform:translateX(2%)}
.variant-1 .clip:hover .play,.variant-1 .clip:focus-visible .play{background:linear-gradient(150deg,#8b7156,#292019 50%,#0d0d0c);color:#201107;transform:translate(-50%,-54%) scale(1.06);box-shadow:0 10px 0 #080808d9,0 19px 34px #000a,0 0 24px #ff78252a}
.variant-1 .clip:active .play{transform:translate(-50%,-46%) scale(.98);box-shadow:0 3px 0 #080808e6,0 6px 14px #0009}
.variant-1 .hero-reels .play{width:76px;height:76px}
.variant-1 .clip-top,.variant-1 .video-grid .clip-top{font-size:14px;line-height:1.4;letter-spacing:.015em;text-transform:none;align-items:flex-start;gap:12px;left:16px;right:16px;top:16px;text-shadow:0 2px 6px #000}
.variant-1 .clip-top>span{opacity:1;font-size:12px;background:#141310b8;border:1px solid #fff3;border-radius:5px;padding:3px 5px;margin-top:-2px}
.variant-1 .hero-reels .clip-top{font-size:12px;gap:6px;left:10px;right:10px;top:12px}
.variant-1 .clip-image:after{background:linear-gradient(#0008,transparent 30%,transparent 75%,#0004)}
.variant-1 .clip-caption{font-size:16px;line-height:1.5;padding-top:16px;color:#d1cbc3}
.variant-1 .video-grid .clip{align-self:start}
.variant-1 .portfolio-showcase .small-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.variant-1 .small-grid .play{width:76px;height:76px}

@media(max-width:1100px){
 .variant-1 .header nav{gap:18px}
 .variant-1 .header-cta{gap:12px}
 .variant-1 .section-head{display:block}
 .variant-1 .section-desc{max-width:760px;margin-top:26px}
 .variant-1 .founder-grid{grid-template-columns:1fr}
 .variant-1 .founder-grid img{min-height:260px;max-height:300px;width:35%}
 .variant-1 .proof-grid{grid-template-columns:1fr}
 .variant-1 .proof-card strong{font-size:72px}
 .variant-1 .portfolio-showcase .small-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
 .variant-1 .journey{gap:28px}
 .variant-1 .service-list article{grid-template-columns:38px minmax(0,1fr) 30px}
 .variant-1 .service-list .label{display:none}
 .variant-1 .cost-comparison article{padding:28px}
}
@media(max-width:900px){
 .variant-1 .header nav{display:none}
 .variant-1 .hero-one{grid-template-columns:minmax(0,1fr);padding-top:50px;gap:46px}
 .variant-1 .hero-copy{max-width:660px}
 .variant-1 .hero-reels{max-width:500px;height:455px}
 .variant-1 .hero-reels .clip{width:190px}
 .variant-1 .journey{grid-template-columns:1fr}
 .variant-1 .journey h3{margin-top:12px}
 .variant-1 .timeline{grid-template-columns:1fr}
 .variant-1 .cost-comparison{grid-template-columns:1fr}
 .variant-1 .measure-row{grid-template-columns:1fr;gap:24px}
 .variant-1 .faq{grid-template-columns:1fr;gap:32px}
 .variant-1 .contact-row{display:block}
 .variant-1 .contact-row .button{margin-top:28px}
}
@media(max-width:760px){
 .variant-1 .hero .lead{font-size:20px;line-height:1.6}
 .variant-1 .section-desc,.variant-1 .journey p,.variant-1 .service-list p,.variant-1 .timeline p,.variant-1 .measure-row p,.variant-1 .faq details p,.variant-1 .contact-row p{font-size:18px;line-height:1.65}
 .variant-1 .eyebrow{font-size:14px;letter-spacing:.025em}
 .variant-1 .fine,.variant-1 .clip-caption{font-size:14px}
 .variant-1 .audience{font-size:15px}
 .variant-1 .hero .button,.variant-1 .button{font-size:16px;padding:16px 20px;min-height:56px}
 .variant-1 .header{height:98px;gap:12px}
 .variant-1 .brand{font-size:23px;gap:9px}
 .variant-1 .brand .frame-mark{width:42px;height:46px}
 .variant-1 .brand-small{font-size:8px;letter-spacing:.08em}
 .variant-1 .header-cta{font-size:14px;gap:8px}
 .variant-1 .header-cta>span{width:28px;height:28px;border:0;background:none}
 .variant-1 .header-cta .design-icon{width:19px;height:19px}
 .variant-1 .more-videos summary,.variant-1 .faq summary,.variant-1 .evidence summary,.variant-1 .brief-details summary{font-size:17px}
 .variant-1 .timeline article{grid-template-columns:36px minmax(0,1fr);gap:16px;padding-right:18px}
 .variant-1 .timeline h3{font-size:24px}
 .variant-1 .service-list article{grid-template-columns:24px minmax(0,1fr) 18px;gap:12px}
 .variant-1 .row-detail .design-icon{width:18px;height:24px}
 .variant-1 .founder-grid article{gap:20px}
 .variant-1 .founder-grid article>div{padding:22px 16px 22px 0}
 .variant-1 .founder-grid h3{font-size:24px}
 .variant-1 .founder-grid p,.variant-1 .founder-grid a{font-size:16px}
 .variant-1 .founder-grid img{width:35%;max-height:none;min-height:280px}
 .variant-1 .founder-grid a{flex-wrap:wrap;gap:3px}
 .variant-1 .founder-grid a .design-icon{width:17px;height:17px}
 .variant-1 .clip-top,.variant-1 .video-grid .clip-top{font-size:12px!important;left:10px!important;right:10px!important;gap:6px}
 .variant-1 .clip-top>span{font-size:12px;padding:2px 4px}
 .variant-1 .play,.variant-1 .video-grid .play{width:70px;height:70px}
 .variant-1 .hero-reels .play{width:74px;height:74px}
 .variant-1 .play:before{inset:6px}
 .variant-1 .portfolio-showcase .video-grid,.variant-1 .portfolio-showcase .small-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 14px}
 .variant-1 .strip .shell{height:74px;font-size:15px;gap:24px}
 .variant-1 .strip .frame-mark{width:28px;height:34px}
 .variant-1 .format-stamp{padding:12px 15px;gap:12px}
 .variant-1 .format-stamp b{font-size:27px}
 .variant-1 .format-stamp span{font-size:12px}
 .variant-1 .hero-reels{height:440px}
 .variant-1 .footer>span,.variant-1 .footer>a:last-child{font-size:14px}
 .variant-1 #video-dialog .button{font-size:16px}
}
@media(max-width:420px){
 .variant-1 .header-cta{max-width:115px;line-height:1.35;flex-shrink:0}
 .variant-1 .header-cta>span{flex:none}
 .variant-1 .hero-reels .clip{width:min(165px,52%)}
 .variant-1 .founder-grid article{display:block}
 .variant-1 .founder-grid img{width:100%;height:310px;min-height:0;object-position:center 18%}
 .variant-1 .founder-grid article>div{padding:24px}
 .variant-1 .founder-grid a{flex-wrap:nowrap}
 .variant-1 .clip-top{flex-wrap:wrap}
 .variant-1 .clip-top>span{margin-left:auto}
 .variant-1 .contact .button{gap:12px;padding-inline:18px}
 .variant-1 .hero .actions{gap:12px}
}
@media(prefers-reduced-motion:reduce){.variant-1 .play,.variant-1 .toggle-icon{transition:none}}

/* A dedicated screen for company positioning, led by the MSG example. */
.variant-1 .brand-films{background:radial-gradient(ellipse at 85% 45%,#42271966,transparent 53%),#191715;border-block:1px solid #463a2d}
.variant-1 .brand-films-layout{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(300px,.8fr);gap:76px;align-items:center}
.variant-1 .brand-films-copy h2{font-size:clamp(38px,3.7vw,54px);line-height:1.12}
.variant-1 .brand-films-lead{font-size:20px;line-height:1.65;color:#d0ccc6;max-width:680px;margin-top:28px}
.variant-1 .brand-films-points{margin-top:32px}
.variant-1 .brand-films-points article{display:grid;grid-template-columns:30px minmax(0,1fr);gap:18px;border-top:1px solid #4a3d30;padding:20px 0}
.variant-1 .brand-films-points article>span{font-size:15px;color:#ff985b;padding-top:5px;font-variant-numeric:tabular-nums}
.variant-1 .brand-films-points h3{font-size:24px;line-height:1.3;letter-spacing:-.025em}
.variant-1 .brand-films-points p{font-size:18px;line-height:1.65;color:var(--muted);margin-top:10px}
.variant-1 .brand-films-action{margin-top:22px}
.variant-1 .brand-films-action>p{font-size:16px;line-height:1.6;color:var(--muted);margin-top:18px}
.variant-1 .brand-film-example{width:100%;max-width:360px;justify-self:end}
.variant-1 .brand-film-example>.eyebrow{margin-bottom:18px;color:#e5c1a4}
.variant-1 .brand-film-player .clip-image{aspect-ratio:9/16;border:1px solid #84613f;border-radius:18px;box-shadow:0 24px 60px #0006}
.variant-1 .brand-film-player .play{width:96px;height:96px}
.variant-1 .brand-film-caption{display:flex;justify-content:space-between;gap:16px;margin-top:18px;font-size:14px;line-height:1.5;color:var(--muted)}
.variant-1 .brand-film-caption>span:last-child{white-space:nowrap;color:#f0dfd1}
@media(max-width:1100px){
 .variant-1 .brand-films-layout{gap:40px;grid-template-columns:minmax(0,1.3fr) minmax(270px,.8fr)}
 .variant-1 .brand-films-copy h2{font-size:42px}
 .variant-1 .brand-film-caption{display:block}
 .variant-1 .brand-film-caption>span{display:block;margin-top:5px}
}
@media(max-width:900px){
 .variant-1 .brand-films-layout{grid-template-columns:minmax(0,1fr);gap:42px}
 .variant-1 .brand-films-copy{max-width:700px}
 .variant-1 .brand-film-example{justify-self:center;max-width:400px}
 .variant-1 .brand-film-caption{display:flex}
}
@media(max-width:760px){
 .variant-1 .brand-films-copy h2{font-size:clamp(34px,7.4vw,42px)}
 .variant-1 .brand-films-lead,.variant-1 .brand-films-points p{font-size:18px}
 .variant-1 .brand-films-points h3{font-size:23px}
 .variant-1 .brand-films-points article{grid-template-columns:24px minmax(0,1fr);gap:14px}
 .variant-1 .brand-films-action .button{max-width:100%;font-size:16px;gap:14px;padding-inline:18px}
 .variant-1 .brand-films-action>p{font-size:15px}
 .variant-1 .brand-film-player .play{width:90px;height:90px}
 .variant-1 .brand-film-caption{flex-wrap:wrap;gap:4px 12px}
}